Beyond is part of a future product case study which investigated functions, branding and emotions of imaginary, future products. Beyond brings your creativity, freedom and experience into your hands by reading your imagination and transforming it into words.
At the core of Beyond lies the idea of identyfing with a person one could never be. According to literature, the platform with the highest potential for personal identification is the classic book, as it allows for the most imagination. What if you had the opportunity to be the protagonist of your favorite book? Let’s imagine with the help of future technology, you could use the character of an existing book and experience the character’s world through his or her eyes. How would you feel, how would you act and how would you decide in such situation?
After the ride, when you finished your story and get back into reality, the experience would be automatically written down as a eBook for yourself and for other people to enjoy. To choose the right character and world, we would have an online store that offers a big supply of categorized eBooks.
